The Young Ones International Advertising Competition
Real brands, real briefs. Every year, The One Club hosts an advertising competition for students. Our media agency selected Bang & Olufsen's brief. Targeting their elegant products and stellar production, we created a comprehensive campaign around something you'd never expect for a speaker company. Silence.
Our entire campaign boiled down into a 2 minute, case study video.
Our campaign plan board. Encapsulating the brand's problem, our insight and strategy, we put it all together in one frame to show our creativity.
Sounds Better, Looks Even Better
If a speaker sounds good, it needs to look good, too. A speaker is off more than it's on, so it should still be working even if it's not producing any sound. This led our team to realize that Bang & Olufsen speakers look so good, that they're working even when they're "off." Which speaker would you rather be in silence with?
Interactive Social Media Campaign
A good advertising campaign provides an engaging solution. A great advertising campaign incorporates multiple platforms, multiple mediums. Our "Silence That Speaks Volumes" campaign for Bang & Olufsen does just that. With an engaging, interactive social media campaign, we're taking Bang & Olufsen where no speaker brand has gone before.
